Under New Ownership
So I've been a little busy for the past few weeks as I tried to secure a partner for Moda Peligrosa, then failing that, sold it. We all have these brilliant ideas that are 'sure things' if only….
I've been lucky enough to act on many of my ideas, and for this last one (which was a big one for me) was lucky enough to be able to finance it. Yet all business has risk, which is why most people likely to read this are also likely working for somebody else and not for themselves. You have to have a certain willful idiocy about you to reject all the facts that most businesses fail and most investors lose their money.
I built it, and it was good. Great clothes, shoes other stuff. But I couldn't make it fly. I ran into the usual issues running a business: contractors constantly late, unexpected costs, running the bureaucratic gamut needing one document to obtain another, unscrupulous and incompetent vendors. Plus of course, the foreign culture thing.
Advertising was my great failing. I located directly between two universities, which should have provided plenty of opportunities for professional advertising and word of mouth. The problem turned out to be a complete lack of an underground or alternative press. The "newspaper" of the University of Costa Rica is an eight or ten page rag spewing 80 year old socialist propaganda which contained all of three 'presumably' paid advertisements, one of which was by a government institution.
I decided to go for it anyway, but as they took the check they looked at the logo and said it was too risqué. They would need to come and inspect the store to determine whether or not we were selling such subversive items as sex toys. We respectfully retrieved our disc and left. For the record: we did/do not sell such items, though we did offer some rather risqué figurines.
And so time was wasted, and whilst wasting bills became due including salaries and the ever-vigilant government maw needing to devour its pound of flesh. We eventually found our advertising venues, or so we believe, but by then it came down to choices as to what we could spend our budget on, and it became painfully apparent that we needed a fresh injection of cash to push on for the holiday season. Time wore on.
So Moda is dead, long live Moda. The new owner got a steal as long as he knows what to do with it. I got to get out without losing everything (including my car, which just yesterday emerged from eleven—yes eleven, months of overhaul) and live to risk it all another day. I still have another business just started here, but on a much smaller scale. It's an American style hot dog and chili joint with a Brazilian theme called 'Rio Dog,' run by my Brazilian girlfriend. It may be just wacky enough to work.
I'll be leaving the graphic link to Moda Peligrosa over there on the sidebar until I manage to transfer the url to the new owner.